Duplicate Content & Google

Hello again and welcome back to Bride Booker Blog.

I've heard a lot of talk over the last month or so about duplicate content and how google hates it and it will kill your search engine position or prevent you from moving up the rankings.

A lot of these people don't actually realise what Google sees as duplicate content and how it will affect your search ranking, so, while what they're saying is true, what they actually believe is duplicate content and the methods they take to remove are completely wrong!

Firstly, the term duplicate content is slightly misleading, it suggests that it is a page that has content copied from another source. While it is possible to get one of your pages dropped by Google for this reason, you are far more likely to lose pages on your site which are too similar.

This can be a BIG problem for you! Imagine you have two pages which are very similar but contain information about two different products and, as a result show up on different searches. If Google looks at your pages and thinks that they are too similar, it is likely that one will get dropped from the search engine results pages.

Secondly, if you're pages get dropped from the results pages they then lose their page rank which had been passed onto your optimised pages meaning they will fall down the results pages!!! Pretty serious stuff!

What makes it even worse is that I have seen supposed SEO experts optimise customer sites and actually create a duplicate content scenario by their efforts!!! Just imagine that, you've paid someone to try and get you to the top of the Google's results and thay have actually got your pages banned!!!

I've written an in depth article on what exactly duplicate content is and how you can avoid it which you can view here.

http://www.evolutionweddingservices.co.uk/members/218.html

Let me know if you have had your site optimised by a specialist SEO company and I'll check it to see if they have created any duplicate content in the process.

Until next time.


Edward