Wedding Fair Success part 1

Happy New Year

Well we're into 2008 and wedding fair season is just about to get well and truly underway. I've been spending most of my Sunday's since September visiting different fairs and looking at the successes and failures of different exhibitors and the techniques they use. From visiting these fairs and talking to exhibitors on both a professional level and from a customers point of view, I have made a list of the points you need to consider if you want to have all the fun at the fair!

First and foremost, and weeks before the fair you are exhibiting at, you need to plan your attendance at the fair. What do you want to achieve? Are you promoting a special offer or new product? Have you prepared your leaflets and flyers, stand, samples and sales message? Have you got something that will make a bride remember you? What reason has a bride got for visiting your stand?

One thing that stuck me when visiting fairs was the "icebreaker" that seems to be a standard line across the board - "so when is your wedding?" Now I'm not saying that I'm in the same frame of mind as all the brides that visited these Fairs, but my Fiancee Sarah is, and that was one of the top points on her feedback list - is there no one original out there???

Think about this, spend a little time before your fair thinking about something which will make you stand out from the crowd, I guarantee it won't do any harm (provided you stick within the boundaries of social decency!) and even if it gives you just one extra enquiry it has to be more than worth it!

In Part 2 I'm going to touch on raising your exposure at Fairs and getting more people to visit your stand.

For my Evolution Programme subscribers you can view my "Wedding Fair Supercharger" article which gives you an integrated marketing strategy to turn more visitors into wedding enquiries for you.

Click here for more details.

If you have any questions about making the most of your wedding fairs, please do not hesitate to get in touch.

Until next time



Edward