Valentines Day Opportunities

Happy Valentines day from me and all here at Evolution Wedding Services.


You may not realise it, but for many wedding suppliers today is the most profitable day of the year, both for wedding bookings and add on sales from previous weddings. It's no coincidence, the suppliers in question have recognised the potential of Valentines Day as a marketing tool and taken advantage of it.

Now this isn't going to apply to every business type, but I would strongly recommend that you read on and think about how you can fit a Valentines promotion into your marketing plan.

There's no secret magic formula, just common sense and the application of some existing, fairly straight forward marketing methods, that many, if not all of you may be using.

You see the key is Valentines Day itself, no other day in the calendar has more relevance and appeal to every bride in your prospect list, there is an obvious link between today and the romance of a bride's wedding day!

So how can you take advantage?

First of all you need to prepare a compelling offer - I understand that this may be a bit late for many of you now, but make sure you use it next year - and highlight that the offer is only available for Valentines Day, after today the offer will be gone forever.

Next you need to promote this offer into your list of prospects and make them aware that the offer is available for today only.

If you really want to be clever then you can run an upsell offer to your current bridal bookings in parallel to generate even more income and the same principal can be used for brides previous.

The appeal of Valentines Day along with the time sensitive nature of your offer will trigger bookings and orders galore!!!

For more information on this post, I've written a comprehensive article available in the members pages of the Evolution Programme, click here to view the article.

I hope you find this useful - if you want any help or advice on your own Valentines Day strategy you know what to do.

Until next time.



Edward