Wedding Fair Success Part 2

Hello again and thanks for visiting back to check out part 2 of my Wedding Fair Success series.

Hopefully the January blues aren't hitting you as hard as they are me, and you have found it in yourself to give my first post some thought, maybe you've even come up with a killer "icebreaker" for your next fair or a surefire way to get a brides attention at your stand?

No? Don't worry, although I'd still recommend that pay some serious attention to your fair planning it's this part and the next which are the really valuable ones.

Unless you're very lucky, you'll find yourself competing against someone else supplying the same product or service as you at almost every fair, even if you've got no direct competition, you're in an ongoing battle to get visitors to pass your stand first and foremost and then stop to talk to you.

Now there are ways in which you can help maximise your exposure to passing guests and then increase the chances that they'll stop and pay attention to your stand. Some of this will go back to my previous post on Planning, so if you haven't read it already, pay attention now.

There are two point which you need to consider to ensure that more of the visitors at the fair stop at your stand, Position - where you are located, and Appeal - does your stand look interesting.

Position - Think about the venue of the fair and try and work out where the best positions will be for capturing visitors and then request that you're stand be positioned in one of these locations. Obviously this will need to be done beforehand to avoid disappointment, unless you want to take a chance and get up extremely early on the day.

Appeal - Think about the appeal of your stand. Does it draw attention? Is there something of intrigue which will help stop a bride in her footsteps? Is it clear what it is you are selling or providing?

Bear these two points in mind and you can be sure to increase the number of brides that stop and speak with you on the day.

If you are a subscriber to the Evolution Programme there are articles available on both of these subjects:

Click here to learn more about positioning your stand.

Click here to make your stand more appealing.

There is also my Wedding Fair Supercharger strategy to convert even more visitors to enquiries. Click here for more details.

Remember to check back next week for the final part in this series.

Until next time.



Edward