Good morning everyone and welcome to another week on Bride Booker.
As wedding fair season is in full swing, you will no doubt be sending information out and dealing with incoming enquiries on a daily basis (if you're not click here), obviously some of you will be busier than others.
It's the next few months that will determine how successful most people year's are, a good three or four months with incoming enquiries will mean a great year at the other end, a quiet few months on the enquiry side will mean a struggle!
I think there is an abnormal focus put on enquiries in the industry and, a lot of the time, what happens to these enquiries gets forgotten! At the end of the day, an enquiry means nothing until you get that deposit or order cheque!
This is fatal as if you don't deal with the enquiries you do have well, then it doesn't matter how many more you get, "you ain't gettin any more bookings"!
90% of people I deal with can quite easily squeeze at least another one or two bookings or orders out of their exsiting enquiries, for some it can be a lot, lot more! You've just got to give each enquiry the time and attention it deserves, it makes me cry when I sample people's sales strategy and after making an enquiry, don't get a reply for a week or so!
I'll stick my neck out here and say, everyone reading this post can convert one more enquiry at least in the next year with a little effort. What would that extra enquiry mean to you? How much is a wedding booking worth? How much does each enquiry cost you? Add these factors together and you'll see the true value of conversion!!!
To read more about wedding conversion click here.
Some food for thought I'm sure!
Until next time
Edward
Thursday, 31 January 2008
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