What a Bride Wants?

Good morning everyone.

I hope everyone is in a receptive mood as this one is going to give you some food for thought!!!

Since I started talking to my clients on this subject and giving them examples, the results have been truly amazing - it is certainly a "pull the wool from the eyes" subject!

So what does a bride want?

Do you think a bride wants a videographer, a cake maker or a florist? Does a bride even want a wedding dress?

Of course she doesn't!

A bride doesn't even want a wedding DVD, a cake or flowers. A bride wants something completely different!

When a bride books a videographer, she is buying the memories of her wedding day captured and delivered in the way she wants it.


Have a think about what you are selling. What is it that you are offering your customers?

If you are offering wedding DVDs then you're not making the connection with the customer and addressing what it is she exactly wants.

I'll give you a real life example, have you ever been into a shop and the sales assistant tries to sell you something which you are pretty sure is exactly what you want, but the way they describe it, it does everything but what you want it to do?

It is a well known phrase in marketing that a person who bus a drill doesn't need a drill, the person who buys a drill needs a hole.

What do your customers want?

It's all about being in touch with your customer's needs, if you're not, then you are probably losing both sales and enquiries from brides who only need to be told one little thing to get them reaching for their cheque books!!

If you have a Unique Selling Point (USP) that you use, it is likely that you'll be more in touch with your customers than most, but you could still be a fair way away!

There will be a new article going on the website soon so if you are a member of the Evolution Programme make sure you check it out as it can make a big difference!!!!

If you want to discuss what your customers are buying, why not take advantage of the FREE Consultation I offer on the site, just click here for more details:

http://www.evolutionweddingservices.co.uk/info/free_consultation.html

Until next time



Edward

FREE Advertising

Good afternoon,

Just a quick note from me today as I've got a pretty good post for you tomorrow!

In my ongoing search for tools and resources for you guys I've come across another site that allows a free advert - and they have a wedding section to boot!!!

The website is Sheriff Ratings and can be reached by clicking the following link:

http://www.sheriffratings.com/business/

It looks like the site is offering their free adverts in an attempt to generate revenue from their Google PPC products. As yet I haven't had any experience with them as a company so I'm not sure if their service is any good or not, so if you get tempted by their sales pitch ask them what sort of guarantee they'll offer you - that normally seperates the wheat from the chaff!!!

If you want more information on Google PPC just give me a shout.

Until tomorrow



Edward