Websites That Work - Part 1

Hi everyone and welcome to not only a new week, but a new month!

for a lot of you February and March are the busiest months of the year for enquiries and bookings so at this point you are half way through!!!

I've spoken to a lot of people over the last week, but the single, and everyone seems to be interested in search engine optimisation and focused on getting more traffic through their site. This is obviously a good tactic and it makes sense, if you get twice as many brides through your site then statistics say you'll get twice as many bookings.

But is this possible? SEO is a real pain, not only is it complicated, but its time consuming and laborious, yes the benefits are very real, but what if you can get more enquiries without having to go through all the rigmarole?

That's where conversion comes in, if you can ensure you are converting as many of the brides that visit your site as possible, then you have a firm foundation to go away and get more, otherwise you're wasting your money!

Where do you start on conversion? As with all good stories you start at the beginning. To increase the conversion of your site, you need to first understand what you want your visitor sessions to convert into. This will be different for everyone, but for most it will be either a direct point of contact, request for more information or a sale in your online shop.

Do you know what your goal is? If not then I'll guarantee that you're not converting as many visiotrs as you could do.

Once you know what your goal is, you'll be able to see where the barriers are for visitors reaching that desired outcome and, more importantly, you'll be able to fix them!!!

On Thursday, we'll cover Part 2 of conversion and address some of the barriers that must be overcome to ensure your visitors delve further into your site from the home page.

Until then



Edward